INSIDE BTCC: THE FUTURE PLANS
Late last season, we took the decision to relaunch the Inside BTCC eMagazine with an end of year of review of the COVID-affected 2020 campaign as Ash Sutton took the title for the second time.
That was a taster for the eMagazine being brought back for the 2022 campaign, offering a series of regular longer form features with drivers and other figures inside the paddock alongside reports on the racing action.
Although the eMagazine was well-received and feedback positive, the uptake was unfortunately not as good as was hoped leaving us with a difficult decision to make as to whether to continue with the project.
Ultimately, as a one person operation, the time and effort that had to go into the magazine was simply not sustainable for the numbers that were being sold, which resulted in the eMagazine being ‘parked’ back in July.
We gave it a good shot but the focus of Inside BTCC going forwards will continue to be on our statistical work, which we will enhance with more regular updates on the website during the off-season, whilst our partnership with Pitch BTCC is also set to continue into 2022.
For those who supported the eMagazine, thank you.